Light it up 
UPSIDE is a Moscow-based agency founded in 2010 with holistic approach to communication that closely ties conventional & new disciplines.
Performance marketing
PR and Influencer marketing
Media service and research
Event management
Social media marketing

Bespoke solutions provided to a limited number of clients.

We work on projects that we believe in and give it all our energy. To achieve the best result you have to delve into the client's business, process that requires great deal of time and responsibility. That is why we prefer building strong long-term relationship with our clients based on mutual agreement and trust. 


Upside is about development and implementation of communication strategies and tactic campaigns involving event marketing, digital, PR, media planning&buying.

Our achievements


in Ruward’s ranking of beauty SMM agencies in 2019

6 wins 
at the 2019 Tagline Awards


Best campaign in arts, culture and entertainment (Silver and Bronze)

Best SEA campaign (Bronze)

Best self-promo social media campaign (Silver)

Best self-promo ad campaign (Silver)

Best social media campaign focused on HR (Bronze)


campaigns in the short-list
of Bema Festival 2020

Case study #1 Case study #2
Creative studio

Creative ideas, brand identity and other visual solutions, copywriting and production.

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